Women's basketball gets more coverage -- and funding -- than market warrants
Published: Tuesday, December 21, 2010, 4:00 PM Updated: Wednesday, December 22, 2010, 2:16 AM
By DAVID JONES, The Patriot-News
If you haven't yet heard or read recent comments from Connecticut women's basketball coach Geno Auriemma, it could be for a number of different reasons. You might not follow women's basketball. You might not know who Auriemma is. You might just not care.
But Auriemma very apparently thinks you have been prevented from hearing his message. Prevented by us – the evil, women's basketball-hating, mainstream sports media – from caring about his product.
In case you're unaware, the idea is being promoted that Auriemma's team has just broken a record. His UConn women's team won its 89th consecutive game on Tuesday night. The UCLA men's teams of 1971-74 won 88 straight.
This is what Auriemma said a few days ago about the prospect of UCLA's mark being eclipsed. Not that it actually was. But that's the concept being advanced:
“All the women [reporters] are happy as hell and they can't wait to come in here and ask questions. All the guys that loved women's basketball are all excited, and all the miserable bastards that follow men's basketball and don't want us to break the record are all here because they're pissed. That's just the way it is.”
He went farther, suggesting that anyone who doesn't promote women's basketball is necessarily a sexist:
“Because we're breaking a men's record, we've got a lot of people paying attention. If we were breaking a women's record, everybody would go, 'Aren't those girls nice, let's give them two paragraphs in USA Today, you know, give them one line on the bottom of ESPN and then let's send them back where they belong, in the kitchen.'”
Wow. Did he mention someone being miserable?
Come to think of it, y'know, Geno's right. We simply aren't giving credit where it's due nearly often enough in this business. I'll give you a couple of examples.
When the Central Penn Piranha went 19-0 in 2005 and broke the Miami Dolphins' pro football record for consecutive wins in an undefeated championship season, very little was written about it. I can't explain it. It's like media outlets all over the nation just didn't want to acknowledge the achievement for some strange reason.
Similarly, when Joe DiMaggio's 1941 hitting streak finally ended at 56 games, why was everyone so excited? It wasn't a record! The pro baseball record remains intact today. Joe Wilhoit of the Wichita Witches hit in 69 straight games in 1919. Why no one in the media recognizes this I cannot explain. Conspiracy? Collusion? You tell me.
OK, Geno is known as a bit combative on occasion and that's fine. He's a big believer in his sport and has built a program of whom anyone would be proud.
But two things here real quick:
Women's college basketball has about as much in common with the men's college game as picnic Wiffleball has with the World Series. They are independent. They are completely different sports.
Now, does this mean women's basketball should receive lesser opportunity to compete, lesser facilities, lesser training and meals? No, they should be exactly the same, just the way Title IX mandated way back in 1972. When tax dollars are at work in scholastic and college sports, funding should be gender-equal. Girls and women should have the exact same opportunities to compete as men and enjoy all the wonderful physical and emotional benefits such competition provides. It's not just the law, it's the right thing to do.
However, gender-equity laws do not mandate media coverage. Auriemma entered the business realm when he snarkily opened that debate. And it's a track on which women's basketball has no traction.
When we sell this newspaper and website, when networks sell their programming, we are making business decisions. We base what we include in our products upon what consumers want to buy. The moment women's basketball becomes a hot commodity, believe me, we will sell it.
Alas, so far it has not. Why? I can only relate my own opinion here. Personally, I think it has something to do with women's physiques simply not being as explosive. In the sport of basketball, that's a fatal drawback. I really enjoy women's tennis; I think it's superior to the men's game. And I see women's soccer as equally entertaining to the men's version; it's a very good game at the highest level. These sports are about skill and tenacity on a mostly horizontal plane.
Women's basketball? Meh. By and large, it simply does not attract a lot of fans and I understand why. I've often thought of it as magnets on a board. Basketball in its modern form accentuates fast-twitch movement and verticality at which a male physique is simply more naturally adept. Add in teamwork and I think men just play a prettier, more fluid game when it's played it right.
Maybe that won't always be so. This debate of appeal might be different if the women's college game had 50 players who could do the things Maya Moore can do. Right now, it doesn't.
Based on ratings and ticket sales -- the sort of thing that drives media coverage -- I am not alone in this opinion. Women's hoops has its core following like other sports on the fringe of mainstream consciousness that receive relatively meager media coverage – drag racing, volleyball, boxing. But that's all it is -- a fringe sport that is somehow being artificially elevated as the showcase for a cause more than a salable product.
In fact, you could make a compelling case that women's college basketball receives far more attention than its evidenced fan support warrants. When was the last time you saw drag racing results regularly included on ESPN's screen ticker? Women's basketball results are always there.
Why? That's a good question. Very few women's college basketball programs draw crowds of even 1,000 fans per game. When was the last time you heard this mentioned by the evil, women's basketball-hating media?
In fact, for all the rightful grief that wasteful FBS college football programs are receiving lately for participating in an obscene arms race that requires most of their universities to siphon millions from general funds to balance budgets, media outlets never mention the red ink that women's basketball programs bleed on an annual basis. We're talking commensurate amounts to football.
How much? Well, because of transparency demanded by the U.S. Department of Education in seeking enforcement of gender equity, we know exactly how much. Let's look at the Big Ten:
In the last reported fiscal year ending in June, all 11 conference women's basketball programs operated at a deficit of more than $1.4 million each, ranging from the most frugal, Illinois (-$1,456,291), to the most extravagant, Iowa (-$2,463,563).
Third most wasteful was Penn State (-$2,353,600).
Other “non-revenue” college sports simply don't get this sort of budgetary free pass. Even Russ Rose's women's volleyball team which just won its unprecedented fourth consecutive NCAA title, amassed total operating expenses (not including coaches' salaries) in the 2009-10 fiscal year of just under $600,000.
The PSU women's basketball program? It rang up three times as much ($1,801,756) in operating expenses. That figure, incredibly, was almost twice that of the PSU men's basketball program ($972,584) which, thanks to Big Ten televsion revenue, brought in over $4.2 million in profit. The Lady Lions' operating expenses even approached those of a PSU football program ($2,379,763) that brought in over $50 million in profit!
Why? I don't know. That's just the way it is.
Next year's figures should be even more interesting thanks to a 4-day junket to Cancun where the Lady Lions played three games before 3-figure crowds in something called the Caribbean Challenge.
Connecticut women's basketball? Its U.S. Department of Education figures show an exact balance between total expenses and revenues (each $5,650,271). Usually, that's a dead giveaway that funds are being sucked from somewhere else in the university budget to make up a shortfall.
That's right. The most successful program in the sport cannot make a profit. At best, it's just breaking even. Why? Because not enough fans care enough to spend significant money on tickets or watch games on TV so that a lucrative network contract could be signed.
Now, compared to a UConn football program that will have to throw away over $2 million just to buy up unused tickets to the Fiesta Bowl, Auriemma's program must be judged as positively thrifty.
But, remember, we began this examination with the UConn coach's sarcastic appraisal that women's hoops doesn't get the coverage and attention it deserves.
And actually, like most shameless promoters, he's full of crap. At the moment, it's getting way more attention, not to mention funding, than can possibly be rationalized.