T1B

Pay no attention to Clavensdale. He's in spew mode.

Mister Bushice wrote:He's in spew mode.

Don't mind if I do, thank you very much.


It's all about demographics.

Who really buys BBQ sauce(sup not Piggy) for a bunch of ribs for a beer-soaked cookout with the neighbors?

Mostly Joe Workingman, that's who.

And many Joe Workingmans wear a hardhat at work. Joe Workingman doesn't want a reminder of his workday when grilling outdoors on the weekend, and he sure the fuck doesn't want to hear a reference to hardhats from someone whose experience with them comes from a novel tradition that best-known for killing a bunch of dumbasses.

My earlier comments did exactly what I thought they would...exposed ignorance of the deep symbolism of hardhats on a jobsite, and the socioeconomic differences they represent. If you're not familiar with the hardhat-heirarchy, then it's a topic best left out of any marketing plan.


That's what I was "spewing" about.

By jove the man makes sense.


Marketting 101 By Dinsdale

To Workin' Men

1. Alluding to hard hat wearin' buildin types that carelessly engineered a structure that caught fire and killed people = NO SALE

2. Flattery with references to impeccable craftsmanship, daring do and overcoming obstacles with an image of a really large pepper = SALE

Dinsdale wrote:

Mister Bushice wrote:He's in spew mode.

Don't mind if I do, thank you very much.

It's all about demographics.

Who really buys BBQ sauce(sup not Piggy) for a bunch of ribs for a beer-soaked cookout with the neighbors?

Mostly Joe Workingman, that's who.

And many Joe Workingmans wear a hardhat at work. Joe Workingman doesn't want a reminder of his workday when grilling outdoors on the weekend, and he sure the fuck doesn't want to hear a reference to hardhats from someone whose experience with them comes from a novel tradition that best-known for killing a bunch of dumbasses.

My earlier comments did exactly what I thought they would...exposed ignorance of the deep symbolism of hardhats on a jobsite, and the socioeconomic differences they represent. If you're not familiar with the hardhat-heirarchy, then it's a topic best left out of any marketing plan.

That's what I was "spewing" about.

Dins,

Most people hear the word "pots" and think of something you cook in. You know, like SAUCE. The only people who would get the hardhat reference would be people familiar with the traditions of Texas A&M University. That's why the slogan works on both levels.

What fucking workingman is going to dinsanalyze a label on a bottle of BBQ sauce? They buy the image.

And who in hell is going to equate a cooking reference of "Pots" with a hard hat anyway?

Although I'd probably go with a more broad brush on the slogan, focus it more on the grilling aspect of its destination rather than on the heartland one.

Love the bonfire idea. But maybe it should be reserved for the hottest of your sauces? Bonfire Mild seems contradictory, but it's still cool. Your call. Also like the pot thing too. BUT....keep that and the bonfire and whatever slogan you come up with obscure. If you make it an "Aggie Bonfire Sauce" with picture on it, it's too obvious. Sort of like those Colts Coke cans out on the shelves now or some kind of "Texas Longhorn Salsa" you'll only see at a souvenir shop. Keep the pot/bonfire thing your little secret (and ours) and when you're ever on the Food Network's "Unwrapped," you can explain it then.

BSmack wrote: Most people hear the word "pots" and think of something you cook in. You know, like SAUCE. The only people who would get the hardhat reference would be people familiar with the traditions of Texas A&M University. That's why the slogan works on both levels.

Uhm...if you think Aggie student contributed anything to "hard hat culture," including any sort of nickname for a hardhat...you're a fucking idiot.

Dinsdale wrote:

BSmack wrote: Most people hear the word "pots" and think of something you cook in. You know, like SAUCE. The only people who would get the hardhat reference would be people familiar with the traditions of Texas A&M University. That's why the slogan works on both levels.

Uhm...if you think Aggie student contributed anything to "hard hat culture," including any sort of nickname for a hardhat...you're a fucking idiot.

Never said they did. Just that the term "pots" means something to those who know of A&M's bonfire tradition. Seriously dude, wipe the sand out of your vagina and move on.

Ever think "pots" might mean something to Joe Workingman...you know, those guys he's trying to market to?






See, while you and the Aggie students don't know any better, there's a couple of examples of a breech-of-hardhat-etiquette in that pic.


All's I'm saying, if you can't point them out, then ususing marketing techniques that you're unfamiliar with, that have potential to "offend"(probably too strong a word) a large segment of your demographics would be dumb. A guy who spends 40+ hours a week plodding around a jobsite doesn't want to hear ANYTHING about hardhats from someone who wore one while working on a stupid college-campus project.


Hardhats on a construction site are VERY symbolic. And you've made it quite clear that you're not familiar with the symbolism, which is neither here nor there...but you'd be wise to maybe listen to those wiser than you on the subject.

Dinsdale wrote:Ever think "pots" might mean something to Joe Workingman...you know, those guys he's trying to market to?

Not in the context of BBQ sauce. Damn, you are in full spew mode. Go out and get laid or something.

BSmack wrote: Not in the context of BBQ sauce.

I wasn't the one bringing up the symbolism as a marketing technique...that was someone else. I merely mentioned that it was a bad idea, and explained why, since those talking about it were pretty unfamiliar with the subject.

Go out and get laid or something.

Your mom was busy this morning.

But, don't you worry your loser-little-head about me, bro...Dins is quite slut-rich at the moment. Of course, those moments are always fleeting, but I'll soak it up while I'm able.


Dude...I'm not married. Therefore, I get hummers and punani at a decent clip.

Many I have talked to about the Bonfire idea have said that the first thing it makes them think of is the kids that died on the Bonfire. While, in theory, the Bonfire idea appeals to me and many others, it may turn off an equal portion of potential customers which I really woudn't want.

I know I can't cater to every person, but surely I can do better than that. So, BSmack, I think I may reserve the Bonfire idea for a specialy brand in the future should I make something out of this venture. I still love the idea, but I have to think more globally.

Dinsdale wrote:I wasn't the one bringing up the symbolism as a marketing technique...that was someone else. I merely mentioned that it was a bad idea, and explained why, since those talking about it were pretty unfamiliar with the subject.

The symbolism is below the surface so to speak. Especially if Patsy does the bomb illustration that I know she's going to do.

IndyFrisco wrote: but I have to think more globally.

Bold move, but don't you think global warming is still too hot button an issue to use to sell BBQ sauce ?

Patsy (and Shoalzie), please don't spend a lot of time throwing something together. I'd be glad to see what you have in mind, but mass production for me is still probably a year away.

Tom In VA wrote:

IndyFrisco wrote: but I have to think more globally.

Bold move, but don't you think global warming is still too hot button an issue to use to sell BBQ sauce ?

I didn't mean globally in the sense of how can I sell this in China. More along the lines of something almost anyone can relate to without being turned off by it. But I see you working...

IndyFrisco wrote:

Tom In VA wrote:

IndyFrisco wrote: but I have to think more globally.

Bold move, but don't you think global warming is still too hot button an issue to use to sell BBQ sauce ?

I didn't mean globally in the sense of how can I sell this in China.

Superimpose a picture of the Chinese flag over the US one. You'll sell BILLIONS.

He'll probably outsource the label production to China, the bottles will already be "Made in China". And the BBQ Hotline will probably be outsourced to Thailand.

IndyFrisco wrote:Many I have talked to about the Bonfire idea have said that the first thing it makes them think of is the kids that died on the Bonfire. While, in theory, the Bonfire idea appeals to me and many others, it may turn off an equal portion of potential customers which I really woudn't want.

I know I can't cater to every person, but surely I can do better than that. So, BSmack, I think I may reserve the Bonfire idea for a specialy brand in the future should I make something out of this venture. I still love the idea, but I have to think more globally.

That is why I went with the generic idea of a bonfire with the "Brent's 5 Alarm" on the first draft. You do that with a killer illustration of a generic fire and you've got a cool as hell looking label that won't offend anyone.

That's the dream, Tom. That's the dream...

And I support you. When you get your retail site up, I'm placing some orders.

WAR Keepin 2% of my money in the country.

BSmack wrote:

IndyFrisco wrote:Many I have talked to about the Bonfire idea have said that the first thing it makes them think of is the kids that died on the Bonfire. While, in theory, the Bonfire idea appeals to me and many others, it may turn off an equal portion of potential customers which I really woudn't want.

I know I can't cater to every person, but surely I can do better than that. So, BSmack, I think I may reserve the Bonfire idea for a specialy brand in the future should I make something out of this venture. I still love the idea, but I have to think more globally.

That is why I went with the generic idea of a bonfire with the "Brent's 5 Alarm" on the first draft. You do that with a killer illustration of a generic fire and you've got a cool as hell looking label that won't offend anyone.

I see what you meant now.

Sell globally but think locally. You could have regional labels.

The bonfire would work well in Texas.

For the U&L you'd want to have a Dins-type guy in tie dye and Birkenstocks drinking a local ale while eating raw salmon covered in bbq sauce

For the Bay Area maybe a picture of OCMike in assless chaps eating a large wiener covered in bbq sauce

For BSmack territory, a dude standing in 5 feet of snow trying to light his grill.

etc
etc

I put beer in my BBQ sauce, but it isn't a U&L approved beer. Think they would notice?

IndyFrisco wrote:I put beer in my BBQ sauce, but it isn't a U&L approved beer. Think they would notice?

Did you first properly secure your deck screws?

Mikey wrote:Sell globally but think locally. You could have regional labels.

I like it. Considering I will probably just sell locally for a little while. Once I get rolling and get the website, I can get a little more generic.

BSmack wrote:

IndyFrisco wrote:I put beer in my BBQ sauce, but it isn't a U&L approved beer. Think they would notice?

Did you first properly secure your deck screws?

I didn't have a square head bit so no.

IndyFrisco wrote:I put beer in my BBQ sauce, but it isn't a U&L approved beer. Think they would notice?

Once he gets his data yappers to taste your sauce, I think you can count on dinsdale to give you all the reasons why your sauce is not as good as any U&L original, followed by a history of BBQ sauce in the U&L, and wrapped up with his personal experiences using BBQ sauce for cooking as well as during sex with several members of his platoon of skanks.

Dins has already said he's a fan of Sweet Baby Ray's so I have no doubt he'd like mine as it blows Sweet Baby Ray's away. 88 can attest to that. That's why he wants a case. He said he used SBR for the Super Bowl and was very dissappointed he did not have mine on hand.

Of course, he won't try it until it is on the shelf at 7-11 in Portland...so he can wait.

patsy stone wrote:

Shoalzie wrote:I'll can throw a design together too and I won't charge you either. Well, maybe send a few jars of sauce up my way...can't do it entirely for free.

Oh, it's on.


;)

If you want to get a jump on me, I probably won't have time to do anything until the weekend...

IndyFrisco wrote:Dins has already said he's a fan of Sweet Baby Ray's so I have no doubt he'd like mine as it blows Sweet Baby Ray's away. 88 can attest to that. That's why he wants a case. He said he used SBR for the Super Bowl and was very dissappointed he did not have mine on hand.

Of course, he won't try it until it is on the shelf at 7-11 in Portland...so he can wait.

Somebody ought to tell Dinsdale, in 1500 words or less, that using Sweet Baby Ray's when Brent's sauce is available is equivalent to ordering Keystone Light in the U&L.

Since all of the reviews I've read of the Brent's Sauce seem to indicate that it has now supplanted the advent of sliced bread in the history of Food History, there's little doubt that it's some pretty grubbinzee shit.