T1B

Fans get right to be stuffed
Dodgers converting right-field pavilion into an all-you-can-eat section and raising the cheapest seat to $10.
By Bill Shaikin
Times Staff Writer

January 11, 2007

You won't be able to buy a ticket for under $10 on game day at Dodger Stadium next season, but you will be able to pay $40 for a bleacher seat and an endless supply of Dodger Dogs.

The Dodgers are converting the right-field pavilion into an all-you-can-eat section. They also are raising the price of the cheapest game-day ticket, in the top deck, from $6 to $10, matching the price in the left-field pavilion.

A ticket to the right-field pavilion — at $35 in advance and $40 on game day — will entitle fans to an endless supply of ballpark staples, including hot dogs, peanuts and soda but excluding beer, which hasn't been sold in the pavilion for years. The Dodgers tested the concept several times last season.

"The fans really liked it," spokeswoman Camille Johnston said. "We know it's a good option for groups."

Fans spend an average of $12.30 on food and drink per game, a major league executive said. The all-in-one package affords fans the opportunity to "spend a few extra dollars and have everything taken care of," said David Carter, executive director of the USC Sports Business Institute. "Most people probably believe they're into a ballgame for $40, even if they're just in general admission."

The Dodgers raised other game-day prices by $3 to $25 per ticket, with increases ranging from 11% to 36%.

With the right-field pavilion no longer an option, the number of seats with a game-day price no higher than $10 fell from about 9,500 to about 6,200.

The Dodgers advanced to the playoffs last season and sold a record 3.76 million tickets along the way. But the team should be wary of raising the price of the cheapest tickets and limiting their supply for fear of losing families, particularly at a time children might prefer to play video games or extreme sports, said Cal State Fullerton marketing professor Thomas Boyd.

"The lowest-priced ticket should be about introducing your next generation of fans to the game, not just about filling seats," Boyd said

Wolfman wrote:btw-
the Dodgers are coming here to play the Twins on
March 6th--- hope they actually bring a few Dodgers
over here along with their minor leaguers.
I'll let you know who shows up.

ucantdoitdoggieSTyle2 wrote: Wow.... I am sure we'll all be
on the edge of our seats -- FOR
THAT ONE! Nothing says newsworthy like
what Dodger players showed up in FLA for
a spring training game! That is crazy, crazy stuff.
We get really raucous at spring training games! We do...
the wave! RACK THAT! That sounds almost as
crazy as the time we all went to Denny's at 10:45
p.m. after a long night of carousing in upstate
New York!! We were gonna chew and screw, but
then thought the better of it. Crazy NIGHT!

ucantdoitdoggieSTyle2 wrote:

Wolfman wrote:btw-
the Dodgers are coming here to play the Twins on
March 6th--- hope they actually bring a few Dodgers
over here along with their minor leaguers.
I'll let you know who shows up.

Wow.... I am sure we'll all be
on the edge of our seats -- FOR
THAT ONE! Nothing says newsworthy like
what Dodger players showed up in FLA for
a spring training game! That is crazy, crazy stuff.
We get really raucous at spring training games! We do...
the wave! RACK THAT! That sounds almost as
crazy as the time we all went to Denny's at 10:45
p.m. after a long night of carousing in upstate
New York!! We were gonna chew and screw, but
then thought the better of it. Crazy NIGHT!

ucantdoitdoggieSTyle2 wrote:

Wolfman wrote:btw-
the Dodgers are coming here to play the Twins on
March 6th--- hope they actually bring a few Dodgers
over here along with their minor leaguers.
I'll let you know who shows up.

Wow.... I am sure we'll all be
on the edge of our seats -- FOR
THAT ONE! Nothing says newsworthy like
what Dodger players showed up in FLA for
a spring training game! That is crazy, crazy stuff.
We get really raucous at spring training games! We do...
the wave! RACK THAT! That sounds almost as
crazy as the time we all went to Denny's at 10:45
p.m. after a long night of carousing in upstate
New York!! We were gonna chew and screw, but
then thought the better of it. Crazy NIGHT!

warren wrote:

ucantdoitdoggieSTyle2 wrote:

Wolfman wrote:btw-
the Dodgers are coming here to play the Twins on
March 6th--- hope they actually bring a few Dodgers
over here along with their minor leaguers.
I'll let you know who shows up.

Wow.... I am sure we'll all be
on the edge of our seats -- FOR
THAT ONE! Nothing says newsworthy like
what Dodger players showed up in FLA for
a spring training game! That is crazy, crazy stuff.
We get really raucous at spring training games! We do...
the wave! RACK THAT! That sounds almost as
crazy as the time we all went to Denny's at 10:45
p.m. after a long night of carousing in upstate
New York!! We were gonna chew and screw, but
then thought the better of it. Crazy NIGHT!

This was funny.

Adelpiero wrote:it's a shit move