Michigan switched to Adidas ('bodes the Irish)
Posted: Wed Jul 11, 2007 3:53 pm
From my favorite blog:
http://mgoblog.blogspot.com/2007/07/unv ... adieu.html
Unverified Voracity Bids Nike Adieu
Stripe versus Swoosh. Fight! Yesterday the university announced that, effective next year, the primary athletics sponsor was switching from Nike to Adidas. This is not something I particularly care about, at least not to the extent that it matters more than $7.5 million per year, nearly double the previous deal. If Adidas put in the best bid, I'm perfectly happy to dump Nike. There's an undercurrent of discontent with the move out there I find odd after the introduction of the controversial Bibby McPiping jerseys that were universally panned and then immediately forgotten about.
Well, the piping's still there and it still irritates. Unfortunately I can't find the exact quote, but something Uni Watch's Paul Lukas said about that one horrible weekend when Florida, Virginia Tech, and a few other teams wore asymmetrical Nike eyesores featuring one neon sleeve stuck with me: the truly grating thing (other than, you know, the uniforms) was that Nike seemed to regard itself as the show, not the teams they sponsor.
What bothered me about the piping was not the piping itself but the fact that Miami had identical piping-bib-woo jerseys done in different colors, as, I'm sure, do several other teams. Nike tries to play this off as a structural necessity required to prevent their space age jerseys from accidentally sending players to the moon or something, but I've seen a lot of shirts in my time -- people just love wearing the things -- and I call bull. Universally identical piping was a Nike branding technique subtle enough to rope Michigan in. I'd rather be Michigan than a Nike school that happens to wear maize and blue. So, insofar as I care for reasons other than "the athletic department gets money they can rule the world with," I support the devil we don't know here.
Internal UPDATE! The Free Press with more delicious details:
There is a "most favored nation" clause in the contract that will keep Michigan as Adidas' top college deal.
Nice! NDNation is throwing a hissy fit; they signed a ten year, $60 million contract in 2005 (Michigan's is the same money over eight years) and are upset about the MFN status and the fact that Michigan is getting "33%" more than ND did. That's what you get when your engineering school sucks ass.
http://mgoblog.blogspot.com/2007/07/unv ... adieu.html
Unverified Voracity Bids Nike Adieu
Stripe versus Swoosh. Fight! Yesterday the university announced that, effective next year, the primary athletics sponsor was switching from Nike to Adidas. This is not something I particularly care about, at least not to the extent that it matters more than $7.5 million per year, nearly double the previous deal. If Adidas put in the best bid, I'm perfectly happy to dump Nike. There's an undercurrent of discontent with the move out there I find odd after the introduction of the controversial Bibby McPiping jerseys that were universally panned and then immediately forgotten about.
Well, the piping's still there and it still irritates. Unfortunately I can't find the exact quote, but something Uni Watch's Paul Lukas said about that one horrible weekend when Florida, Virginia Tech, and a few other teams wore asymmetrical Nike eyesores featuring one neon sleeve stuck with me: the truly grating thing (other than, you know, the uniforms) was that Nike seemed to regard itself as the show, not the teams they sponsor.
What bothered me about the piping was not the piping itself but the fact that Miami had identical piping-bib-woo jerseys done in different colors, as, I'm sure, do several other teams. Nike tries to play this off as a structural necessity required to prevent their space age jerseys from accidentally sending players to the moon or something, but I've seen a lot of shirts in my time -- people just love wearing the things -- and I call bull. Universally identical piping was a Nike branding technique subtle enough to rope Michigan in. I'd rather be Michigan than a Nike school that happens to wear maize and blue. So, insofar as I care for reasons other than "the athletic department gets money they can rule the world with," I support the devil we don't know here.
Internal UPDATE! The Free Press with more delicious details:
There is a "most favored nation" clause in the contract that will keep Michigan as Adidas' top college deal.
Nice! NDNation is throwing a hissy fit; they signed a ten year, $60 million contract in 2005 (Michigan's is the same money over eight years) and are upset about the MFN status and the fact that Michigan is getting "33%" more than ND did. That's what you get when your engineering school sucks ass.