drove my chevy to the levy.....

[smackaholic]

Uhhhh, it's a chevrolet, thank you very much

sin,

GM brass

http://www.publicradio.org/columns/mark ... _chev.html

Just when you thought the folks running what used to be the largest auto manufacturer on the planet couldn't get any stupider, they roll out this little bit of marketing brilliance. I guess this sort of moronic shit happens when you are gubmint motors.

WTF?

GM, if you are concerned about "branding consistency" whatever the fukk that is, how 'bout you worry about things like making cars that are not shit. You've actually been making decent stuff as of late and almost caused me to buy a new malibu.

They have always been chevies to me and will continue to be.

Fukk you.

I am not in the market for a new ride these days, but if I was, I'd go down to the local Chevy dealer....wait....it's shut. I'd go down to the not too far away chevy dealer and inform the chevy pimp that if at any time he referred to his product as a chevrolet, I would walk straight out the door.

I suspect you will see this worst automotive marketing decision since the edsel, be rescinded after the inevitable avalanche of chevy guys telling them to GFT.

[smackaholic]

I suspect these rocket scientists were sitting in a meeting brainstorming on how they could get back their leadoff spot from toyota.

marketing mensa 1:I got it! Toyota doesn't have a nickname!! They have BRANDING CONSISTENCY!!!!!!!!!!!!!!!

marketing mensa 2: You're right. That has to be it. It couldn't possibly be the 40+ year reputation of building excellent cars.

Why didn't they just let this pathetic organization die and get sold off to someone with a fukking clue?

[Wolfman]

And maybe they didn't get the memo that any GMC ride could no longer be called a Jimmy ? What's next ? Ford can no longer be referred to as a piece of shit ? Back in the hay-day of crappy US car building I remember seeing a brand new Chevy that had its name in chrome letters on the trunk C-H-E-V-R-O-E-L-T. I kid you not. Those guys at the plant either had themselves a nice little gag or they simply didn't give a rat's ass what rolled off the assembly line.

[R-Jack]

IT'S STILL CHEVY TO ME DAMMIT!!!!!!!


Sin,
Wrestling fan in the SEC
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[Mikey]

If anybody has a 'vette they'd like to give away, I might consider it.