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Googlebombing politics

Posted: Sat Oct 09, 2010 12:39 pm
by Wolfman
Old-fashioned get-out-the-vote efforts are fine, says Daily Kos, but tech-savvy smear campaigns are a lot more fun.

The liberal blog is inviting its readers to “make a big difference in 2010” by taking part in a “very different, but still very important, form of election activism.”

It’s called grassroots-based search-engine optimization, or Grassroots SEO. It’s also known as Googlebombing, and the goal is to try to influence undecided voters by overloading search-engine results with negative news articles about Republican candidates in competitive districts. The more people are clicking on links to these articles, the higher they’ll appear in Google searches, and (as one can imagine where this train of thought continues) the more mindless boobs will read the articles, and proceed to march zombie-like to the polls to vote for the Democrats.

Kos claims to have reached more than 700,000 in 50 congressional districts as part of a similar Grassroots SEO campaign in 2006. The blog provides users with a list of 98 target candidates and a handy set of instructions as to what makes a “good” article:

1. Title damaging in and of itself. Not many people who see the article will actually click through and read it. So, it is critically important that the title itself is damaging to the Republican candidate in some way.

2. Name of candidate in title. In addition to a catchy title, it is key that the name of the candidate appear in the title itself. This will both help the SEO effort, and lead to more people clicking through to the article.

3. From a well-known, non-partisan news source. Time and time again, people have sent me links to progressive blog articles to use in these SEO campaigns. Don’t do that. Just don’t. Find negative articles from as high profile a news organization as possible. When high profile can’t be found, then local news outlets will do just fine. Whatever you find, make sure said new organization at least ostensibly claims to be non-partisan.

4. Already has a high Google ranking. Increasing the visibility of the article will be a lot easier if the article already has a decent Google ranking. For our purposes, top 100 is OK, and top 50 is good. Something already in the top 20, or even the top 10, would be awesome. (Note: make sure you sign out of Google before conducting keyword searches on the candidate’s full name to test the Google ranking of the article).

5. Name of candidate in URL. The SEO effort will be greatly enhanced if the name of the candidate appears in the URL of the article.

6. Keep it short. Try to find shorter articles with the negative hit on the candidate near the top. We don’t want to make people struggle to find the info.

7. Keep it recent. This is the least important criteria, and may actually damage SEO efforts on search engines like Bing. But, Google seems to favor more recent articles, and people looking for candidate information probably do, too. So, try to find as recent an article as possible, given the other criteria.

Democracy at its finest.

Re: Googlebombing politics

Posted: Sat Oct 09, 2010 2:22 pm
by BSmack
It is no different than the Dittoheads Googlebombing phrases like "French Military Victories" or other such tripe. Wake me up when you post something of interest.

Re: Googlebombing politics

Posted: Sat Oct 09, 2010 3:44 pm
by Truman
I didn’t realize the vote of the American electorate held sway over the outcome of French military campaigns.

If by "Dittoheads" you meant disgruntled Canadian college students creating a page as "a humorous way of showing political opposition against France's weaseling," then you would be correct.

Image much, B?

Re: Googlebombing politics

Posted: Sat Oct 09, 2010 4:54 pm
by BSmack
Truman wrote:I didn’t realize the vote of the American electorate held sway over the outcome of French military campaigns.
No, but they did hold sway over the 2002 Congressional elections. Tell me you knew the whole "mock France" campaign had way more to our politics than theirs?
Canadian college students
Typical, the GOP getting foreign aid for their smear campaigns. The more things change, the more they remain the same.

http://www.miamiherald.com/2010/10/07/1 ... reign.html

Re: Googlebombing politics

Posted: Sat Oct 09, 2010 6:10 pm
by Diego in Seattle
Most impressionable voters aren't the type to search out political news stories, geeser.

Re: Googlebombing politics

Posted: Sun Oct 10, 2010 4:03 am
by Mikey
Any kind of shit Breitbart wants to pull is OK though.

Re: Googlebombing politics

Posted: Sun Oct 10, 2010 9:47 pm
by OCmike
Mikey wrote:Any kind of shit Breitbart wants to pull is OK though.
No, these stories are all equally pathetic.

It's just incredibly ironic coming from DailyKos, who as a group have expended so much energy whining about election manipulations and fraud that we could end the energy crisis if we could somehow wire them into the grid.

Re: Googlebombing politics

Posted: Mon Oct 11, 2010 1:19 am
by Smackie Chan
OCmike wrote:It's just incredibly ironic coming from DailyKos, who as a group have expended so much energy whining about election manipulations and fraud that we could end the energy crisis if we could somehow wire them into the grid.
So we wire an energy-eating entity into the grid and that ends the energy crisis (which one is that?) how?

Re: Googlebombing politics

Posted: Mon Oct 11, 2010 5:07 am
by OCmike
Smackie Chan wrote:
OCmike wrote:It's just incredibly ironic coming from DailyKos, who as a group have expended so much energy whining about election manipulations and fraud that we could end the energy crisis if we could somehow wire them into the grid.
So we wire an energy-eating entity into the grid and that ends the energy crisis (which one is that?) how?
Hey, look over there! ------------------->

<--------Runs away

Re: Googlebombing politics

Posted: Mon Oct 11, 2010 5:49 pm
by Wolfman
Image

Re: Googlebombing politics

Posted: Tue Oct 12, 2010 5:36 am
by Mikey
Wolfman wrote:Image
Don't look now, but I think sombody left one in your dumpater.

Re: Googlebombing politics

Posted: Tue Oct 12, 2010 2:56 pm
by Terry in Crapchester
Yet another example of the old man shaking his fist in impotent rage. http://searchengineland.com/google-kill ... ombs-10363

Hilarious, in a "get off my lawn" type of way.

Btw, I'm guessing Wolfie was decidedly less offended when google bombs were employed to link a search for waffles to John Kerry's Presidential page back in '04.