"That run was the longest in the history of the PetroSun Independence Bowl!"
Or ...
"That catch was the longest score in the history of the Brut Sun Bowl!"
First of all, nobody fucking cares who the Goddamn sponsor of the bowl is. What? It's Brut and not Mennon? Fuck that, I'm not watching.
Second, is it really a record for the insert sponsor here ____ bowl, or a record for the bowl name? Ala is it really a record for the PetroSun Independence Bowl, or the Independence Bowl? And if so, if said bowl has only been around for the last 5 years or so, how meaningful can it possibly be?
Third, are the networks paid every time they say the sponsor's name? Hey, this is important. After all, we are talking about "meaningful" tradition here.
